Let’s work together
to ensure that everyone with a role in UK advertising feels they belong
All In is the industry’s initiative to improve inclusion and representation within UK advertising, created by the Advertising Association, the IPA, and ISBA.
First launched in 2021, the All In Census is UK advertising’s only industry-wide survey of its kind, developed with Kantar.
Advertising and marketing professionals
took part in the second All In Census in March 2023, providing new insights on the representation and experience of UK advertising’s workforce, plus data to benchmark progress from.
of data compiled
The All In Census data provides the most detailed understanding yet of the industry’s workforce and helps shape the All In Action Plan, currently nine actions which companies across the industry are encouraged to implement to achieve greater inclusivity.
All In Champions and counting!
All In Champions are the organisations who are supporting All In by adopting and providing evidence against the All In Action Plan.
Start your journey to become an All In Champion today, and help our industry achieve greater inclusivity.
