of women believe that gender hinders career progression
The All In Census is UK advertising’s only industry-wide survey, created by the Advertising Association, the IPA, ISBA and Kantar. It gathered confidential and anonymous data from over 16,000 advertising and marketing professionals in 2021, and over 18,500 in 2023. The initial data shaped the All In Action Plan, currently a series of nine actions aimed to improve workplace representation and experience. The plan has acted as a framework and catalyst and now more than 100 organisations across the industry have adopted the actions to become All In Champions.
The All In Census was repeated this year to measure progress and ask questions about issues that arose during the pandemic, including how employees feel about hybrid working. Once again, it was supported across all areas of the industry by advertisers, agencies, media owners and tech companies.
of women believe that gender hinders career progression
Work related stress for disabled talent compared to the industry average
Working class continue to be under-represented compared to the working population
of LGB+ respondents are considerably more likely than the industry average to be affected by stress/anxiety and mental health conditions (29% vs 12%)
(27%) of LGB+ respondents were likely to leave their company in the next 12 months, considerably higher than the industry average (21%)
of respondents believe their company would benefit from menopause awareness training
of respondents over 45 years old are currently providing care to a family member
of all respondents reported feeling stressed or anxious
their stress/anxiety was primarily work related
of respondents are likely to leave their company in the next 12 months
