of women believe that gender hinders career progression
The All In Census is UK advertising’s largest industry-wide talent survey, created by the Advertising Association, the IPA, ISBA and Kantar. It is supported across all areas of the industry by advertisers, agencies, media owners, trade bodies and tech companies, and its rich data continues to shape the All In Action Plan.
2021 All In Census - 16,800 responses
2023 All In Census - 18,600 responses
2025 All In Census - 14,200 responses
Below in a snapshot of top-line findings from each section, or you can download a executive summary of key data for 2025.
of women believe that gender hinders career progression
work related stress for disabled talent compared to the industry average
Working class talent continue to be underrepresented compared to the UK working population
LGBQ+ respondents are considerably more likely than the industry average to be affected by stress/anxiety and mental health conditions (25% vs 11%)
% of LGBQ+ respondents are less likely to leave the industry compared to over 1 in 4 in 2023
of respondents believe their company would benefit from menopause awareness training
of respondents over 45 years old are currently providing care to a family member
of all respondents reported feeling stressed or anxious
their stress/anxiety was primarily work related
of respondents believe using AI has made them more effective in their job
of respondents are likely to leave their company in the next 12 months
