All companies who have staff in functions within the UK ad industry, such as
Media and creative agencies
Brand marketing teams
Media owner sales and marketing teams
Tech companies
Production companies
The All In campaign is an industry-wide initiative to ensure that everyone with a role in UK advertising feels they belong. In June 2022 we announced the first companies to become All In Champions – the organisations who are supporting this work by adopting the All In Action Plan. We then announced our second wave of All In Champions in January 2023 and are accepting new applications all the time.
Media and creative agencies
Brand marketing teams
Media owner sales and marketing teams
Tech companies
Production companies
Be recognised as a champion of the All In campaign
Have your company logo added to the online All In Hub and promoted across our social media channels
Be given speaker opportunities to share best practice
Be sent the All In Champion marque to add to your website and email signatures
You commit to supporting the All In Census and Action Plan in your company
Feature in the All In Hub as a case study
In order to apply, simply upload evidence that you have adopted each of the actions in the box below and fill in the form. You can either download our template below or use your own document. Apart from Action 4, evidence can be demonstrated by implementing our recommended actions or via your own initiatives.
